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Sony Bravia XR & 4K TV Prices Today

Frequently Asked Questions

How much is a Sony 4K TV?

Sony 4K TVs on Amazon range from roughly $500 for smaller Bravia LED models to well over $2,000 for large Bravia XR OLED and Mini LED sets. Prices change often, so check the live prices below.

What does XR mean on a Sony Bravia TV?

XR refers to the Cognitive Processor XR used in Sony's higher-end Bravia models, which improves picture and sound processing compared with standard Bravia TVs.

Which size Sony TV should I buy?

For a typical living room, 55 to 65 inches fits viewing distances of about 7 to 9 feet. Choose 75 inches or larger for bigger rooms.

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#41 Most Popular on Amazon Out of Thousands of Items Sold in "LED & LCD TVs"


Published on | Updated May 10, 2026

-This is a picture of a product for sale called Sony 65 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD65X77L- 2023 Model
This is a picture of a product for sale called Sony 65 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD65X77L- 2023 Model This is a picture of a product for sale called Sony 65 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD65X77L- 2023 Model This is a picture of a product for sale called Sony 65 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD65X77L- 2023 Model This is a picture of a product for sale called Sony 65 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD65X77L- 2023 Model This is a picture of a product for sale called Sony 65 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD65X77L- 2023 Model


on-Amazon.com

Sony 65 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD65X77L- 2023 Model

Availability: In Stock.

Amazon.com Price
$688.00

Price & Availability Might Change

More Details
POWERFUL TV PROCESSING The 4K Processor X1 delivers a lifelike picture that is full of rich colors and sharp details., ENHANCED COLOR AND FINE DETAILS See natural and precise picture quality with a wide array of colors and dynamic contrast., PREMIUM SMART TV Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay., EXCLUSIVE FEATURES FOR PLAYSTATION 5 Take your gaming to the
#241 Most Popular on Amazon Out of Thousands of Items Sold in "LED & LCD TVs"


Published on | Updated May 10, 2026

-This is a picture of a product for sale called Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation 5 XR65A80L- 2023 Model
This is a picture of a product for sale called Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation 5 XR65A80L- 2023 Model This is a picture of a product for sale called Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation 5 XR65A80L- 2023 Model This is a picture of a product for sale called Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation 5 XR65A80L- 2023 Model This is a picture of a product for sale called Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation 5 XR65A80L- 2023 Model This is a picture of a product for sale called Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation 5 XR65A80L- 2023 Model


on-Amazon.com

Sony OLED 65 inch BRAVIA XR A80L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation 5 XR65A80L- 2023 Model

Availability: In Stock.

Amazon.com Price
$2,298.00
$2,599.99

Price & Availability Might Change

More Details
LIFELIKE PICTURE The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world., OLED CONTRAST AND COLOR Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro and XR Triluminos Pro., PREMIUM SMART TV Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search an
#441 Most Popular on Amazon Out of Thousands of Items Sold in "LED & LCD TVs"


Published on | Updated May 10, 2026

-This is a picture of a product for sale called Sony X85J 85 Inch TV: 4K Ultra HD LED Smart Google TV with Native 120HZ Refresh Rate, Dolby Vision HDR, and Alexa Compatibility KD85X85J- 2021 Model , Black
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on-Amazon.com

Sony X85J 85 Inch TV: 4K Ultra HD LED Smart Google TV with Native 120HZ Refresh Rate, Dolby Vision HDR, and Alexa Compatibility KD85X85J- 2021 Model , Black

Availability: In Stock.

Amazon.com Price
$1,497.97
$1,899.99

Price & Availability Might Change

More Details
4K HDR PROCESSOR X1 Powerful TV processing that delivers a picture that is smooth and clear, full of rich colors and detailed contrast., MOTIONFLOW XR WITH NATIVE 120HZ REFRESH RATE On-screen motion stays smooth and clear, allowing fast moving sequences in sports, action movies, and games to be seen with lifelike clarity., TRILUMINOS PRO Reproduces more colors than a conventional TV resulting in picture quality that is natural and precise, and closer than ever to real life., GOOGLE TV Se

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