#9 best seller in Toys & Games on Amazon as of November 2, 2026.
Published on · Updated
Amazon Toys & Games Best Seller #9 (November 2, 2026). As an Amazon Associate ShopTheSpark earns from qualifying purchases.
Customers find the fidget toy cute and fun to play with, with several color options available. However, the quality and durability receive mixed reviews - while some consider it excellent, others find it of poor quality, and many report it bursting after just one day of use. The squishiness is also mixed, with some finding it super squishy while others say it's not jelly-like at all. The size and value for money get mixed feedback, with some appreciating its perfect hand size while others find it too small for the price, and some consider it worth the money while others say it's not worth $10.
Source: Amazon's AI-generated summary of NeeDoh Gummy Bear customer reviews, November 2, 2026.
Amazon: 4.3/5 (2,622 ratings) · Check Price on Amazon
| Price | ~$30.99 (Amazon, November 2, 2026) |
| Amazon rating | 4.3/5 from 2,622 ratings |
Listing title: Schylling NeeDoh Gummy Bear - Sensory Fidget Toy with Jelly-Like Filling - 3.5" Tall - Colors May Vary (Pack of 1)
At about $30.99, NeeDoh Gummy Bear holds the #9 spot among Amazon's Toys & Games best sellers and has 2,622 ratings averaging 4.3 stars. This page brings the listing details and buyer feedback together in one place and compares it with the products next to it in our Toys & Games top 10.
These are the topics buyers mention most, with the share of positive mentions for each. Cuteness comes out on top at 100% positive. Durability is the weakest at 28%, so read that row before you buy.
| Topic | Mentions | Positive | Amazon's summary |
|---|---|---|---|
| Quality | 194 | 62% | Customers have mixed opinions about the fidget toy's quality, with some finding it awesome and excellent, while others express disappointment and poor quality. |
| Durability | 155 | 28% | Customers report that the squeeze toy is not durable, with multiple instances of it bursting after just one day of use or breaking within 10 minutes of squishing. |
| Squishiness | 116 | 59% | Customers have mixed opinions about the fidget toy's squishiness, with some finding it super squishy and oddly satisfying to squeeze, while others say it's not jelly-like and harder to squish than other Needohs. |
| Cuteness | 94 | 100% | Customers find the fidget toy cute, noting that it looks just like the picture and has a gummy bear shape. |
| Playfulness | 89 | 90% | Customers find the squeeze toy fun to play with, with kids particularly enjoying it. One customer mentions it's great for children who need to keep busy. |
| Value for money | 62 | 35% | Customers have mixed opinions about the fidget toy's value for money, with some finding it worth the price while others consider it overpriced. |
| Size | 40 | 55% | Customers have mixed opinions about the fidget toy's size, with some finding it nice and perfect for their hand, while others consider it very small and not worth the price. |
| Color options | 39 | 46% | Customers have mixed feelings about the fidget toy's color options, with some appreciating the variety of colors available while others express frustration about not being able to choose their preferred color. |
Good pick if
Consider skipping if
Before you buy NeeDoh Gummy Bear, look at what's ranked around it. Prices and ratings below are from Amazon on November 2, 2026, the same day we checked the NeeDoh Gummy Bear listing.
| List spot / Amazon rank | Product | Price | Rating | Ratings |
|---|---|---|---|---|
| #9 / #9 | NeeDoh Gummy Bear (this page) | $30.99 | 4.3★ | 2,622 |
| #7 / #5 | Bezente Rainbow Balloons 100 Pack | $6.99 | 4.6★ | 14,685 |
| #8 / #8 | LeapFrog 100 Words Book | $14.99 | 4.8★ | 96,690 |
| #10 / #10 | 50+ Pokemon Cards with 5 Foils | $8.23 | 4.2★ | 13,830 |
Buyers most consistently like its cuteness (100% positive across 94 mentions); the main risk is durability, where only 28% of mentions are positive. If durability is a dealbreaker, look at Bezente Rainbow Balloons 100 Pack, which is rated higher on the same list. At about $30.99, it makes sense for most shoppers who read the cons first.
It averages 4.3 out of 5 stars from 2,622 Amazon ratings and ranks #9 in Toys & Games. Customers find the fidget toy cute and fun to play with, with several color options available. However, the quality and durability receive mixed reviews - while some consider it excellent, others find it of poor quality, and many report it bursting after just one day of use. The squishiness is also mixed, with some finding it super squishy while others say it's not jelly-like at all. The size and value for money get
About $30.99 on Amazon when we checked on November 2, 2026. Prices change often.
Durability gets the weakest response in Amazon's review breakdown (28% positive across 155 mentions). Customers report that the squeeze toy is not durable, with multiple instances of it bursting after just one day of use or breaking within 10 minutes of squishing.
NeeDoh Gummy Bear is #9 at about $30.99 (4.3★, 2,622 ratings); Bezente Rainbow Balloons 100 Pack is #7 at about $6.99 (4.6★, 14,685 ratings) on the same Amazon Toys & Games list.
It's a 3.5" squishy gummy bear with a jelly-like filling. The color is random.
We didn't test NeeDoh Gummy Bear in person. Instead we read its full Amazon listing and Amazon's AI summary of customer reviews, including how many mentions of each topic were positive or negative, on November 2, 2026, then compared it with the products ranked around it.
As an Amazon Associate, I earn from qualifying purchases. Prices and availability subject to change.