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The Pureology Smooth Gloss Treatment Mask is a salon-quality smoothing mask that delivers on its 72-hour frizz control promise for most hair types. It instantly detangles, adds glossy shine, and protects color-treated hair from fading. The vegan, sulfate-free formula works best on medium to thick, frizz-prone hair. At ~$40 for 8.5 oz it is a premium purchase, but the jar lasts 2-3 months and replaces both your conditioner and a separate anti-frizz treatment.
Best for: Anyone with color-treated, frizz-prone hair who wants salon-level smoothing at home. Medium to thick hair types that need deep conditioning and frizz control in one step. People in humid climates who fight frizz daily. Anyone looking to replace multiple products (conditioner + anti-frizz serum + color protector) with one mask.
Skip it if: You have fine or thin hair that gets weighed down easily — use a lighter conditioner instead. Your hair is not color-treated and you just need basic moisture — more affordable options exist. You prefer fragrance-free products — this has a noticeable scent profile.
Yes. Pureology formulates specifically for color-treated hair. The Smooth Gloss Mask contains their AntiFadeComplex which actively protects color vibrancy while conditioning. It is sulfate-free, paraben-free, and vegan — all gentle on chemically processed hair.
Use it 1-2 times per week as a replacement for your regular conditioner. Apply to clean, damp hair from mid-lengths to ends, leave on for 3-5 minutes, then rinse thoroughly. For deeper conditioning, leave it on for 10 minutes under a shower cap.
In most cases, yes. Thick, coarse hair sees the best long-lasting results. Fine hair may notice results fading after 48 hours. The humidity protection works well in moderate conditions, but extreme tropical humidity will still cause some frizz regardless of product.
At $38-42 for 8.5 oz, it is a premium product. However, a little goes a long way and the jar lasts 2-3 months with weekly use. If you color your hair and struggle with frizz, it effectively replaces both a conditioner and a separate anti-frizz serum, making the per-use cost more reasonable.
It has a luxurious multi-layered scent: top notes of red currants and almond, middle notes of magnolia and coconut milk, and base notes of sandalwood and tonka bean. The fragrance is salon-quality — noticeable but not overpowering, and it lingers subtly in the hair after rinsing.
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